Autonomy in the Attention Economy
Awarded NIAA grant for an interdisciplinary project to investigate misalignments between users' perceptions of their digital behaviour and the reality, and how this compares with …
I am an assistant professor at the Vrije Universiteit Amsterdam, working in the AI & Behaviour group in the Department of Computer Science. I am affiliated with the Netherlands’ Hybrid Intelligence Centre, supervising PhD research on personalising LLM dialogue agents for effective behavioural support. I am also a research associate at the Unit for the Ethics of Technology at Stellenbosch University, and an associate editor of the upcoming Cambridge University Press (CUP) book series on AI Ethics & Society.
I have a strong interdisciplinary background spanning human-centered AI, computational linguistics, HCI, behavioural psychology, software engineering, philosophy, social anthropology, and cognitive science. I have worked at Google as a student researcher on contextualising the alignment of social AI agents, contributing foundational research to the growing area of research now termed socioaffective alignment. A seminal paper from my doctorate characterising social dark patterns investigated early examples of emotional manipulation by digital social agents and their effects on users.
I obtained my DPhil in Computer Science at the University of Oxford, focusing on the ethics of human-AI social interaction. My master’s by thesis in philosophy focused on supporting multi-modal grounded language learning in AI, drawing from 4E/embodied cognition theories in cognitive science. I have published in several top-rated journals, collaborating with industry as well as universities from across the world.
As a part of my current role, I co-designed and teach a novel interdisciplinary course on the cognitive and environmental factors that shape human behaviour; methods and tools for computationally modelling these factors, and the responsible application of knowledge of human cognition and behaviour in the design of AI and computing systems.
More information about my projects, background and mission can be found on my CV and below. Find my publications on my Google Scholar page.
D.Phil. Computer Science
University of Oxford
M.A. (Thesis) Philosophy | Cognitive & Computational Linguistics
Stellenbosch University
B.A. (Honours) Philosophy
Stellenbosch University, University of Bristol
B.A. Humanities
NWU Potchefstroom
Awarded NIAA grant for an interdisciplinary project to investigate misalignments between users' perceptions of their digital behaviour and the reality, and how this compares with …
Investigating the effect of integrating a knowledge graph (KG) as user 'mental model' into a large language model (LLM) based dialogue agent for personalised behaviour change …
Developed benchmark and pipeline to evaluate large language models' ability to attend to and appropriately handle user-specific safety-critical context in recommendations.
A primary concern of my research is individual empowerment; designing technologies to help people achieve their goals effectively, while ensuring designers treat people (and their unique needs and capacities) with the respect they deserve.
My human-centred approach starts with identifying specific problems and finding the most effective and responsible ways to address them, rather than starting with a tool and trying to find ways to utilise it. Thereby, I aim to maximise the benefits of AI and digitisation while minimising unecessary technological dependence and unintended risks.
My research integrates psychological theory and big-picture thinking with application-specific empirical research and software design. Informed by my social sciences background and upbringing in a developing country with stark inequalities, critically evaluating how technology impacts broader societal issues and basic human rights is another important focus of my work.